Igor Lajarin, Senior Graphic & Digital Designer in Maringá, Brazil

Summary

Graphic and digital designer with 5+ years of experience in brand communication and digital and print design. I’ve worked with Diageo, Reckitt, Electrolux, Mitsubishi, Domino’s Pizza, Stock Car, Grupo Angelus and Descarbonize Soluções.

Today I lead design at Descarbonize Soluções, an energy-tech company in Maringá, Brazil: websites, landing pages, campaigns, events, social media, presentations, print and branding, side by side with marketing, product and sales.

Results

• 3% → 30%CRM participation with The Bar (Diageo) emails
• 75+locations in a print rollout I led at Grupo Angelus
• 157 leadsand 82 proposals at the Descarbonize stand at Rio Innovation Week
• 470+ contactsfrom the Black Solar campaign, with 87% of leads becoming a proposal

What I do

• Websites and landing pages

  UI design for corporate websites, campaign landing pages and lead-capture pages, desktop and mobile, in Figma.

• Email marketing and CRM

  Campaign emails and modular templates. My emails for Diageo’s The Bar grew CRM participation from 3% to 30%.

• Campaigns and key visuals

  Key visuals, paid and organic media pieces, display and social media. Black Solar alone had 100+ pieces.

• Branding and visual identity

  Logo, monogram, palette, typography, stationery and style guides.

• Events and print

  Event stands, point-of-sale materials, packaging and large-scale print projects.

• AI-assisted workflow

  Design and art direction first, then AI-assisted development (Claude Code) to ship working products.

Case studies

• Descarbonize Soluções Website · Campaigns · Events Four big deliveries for Descarbonize Soluções, a Brazilian energy-tech company (solar, energy storage and EV charging) where I work in-house: a landing page for CasaCor 2025, the new website home, the stand at Rio Innovation Week and the Black Solar campaign for Black Friday.
• B&A Advocacia Brand Identity Visual identity for B&A, a law firm built around three steps: identify, hold accountable and resolve.
• Grupo Angelus Graphic Design Internal culture and sales materials for Grupo Angelus and its Prever brand, a family-assistance reference in southern Brazil with around 2.5 million members.
• Angelus Seguros Website · UI Design Full UI design for the Angelus Seguros website, every internal page included, on one consistent design system. Angelus Seguros is a Brazilian insurer focused on financial protection.
• Diageo × Rock in Rio Landing Page · CRM Lead-capture landing pages for “Rock on the Rocks”, Diageo’s activation at Rock in Rio. The goal: turn festival-goers into a CRM audience for Johnnie Walker, Tanqueray and Smirnoff.
• The Bar Email Marketing · CRM Data-driven CRM emails for The Bar, Diageo’s online drinks store in Brazil, made at Newbacon. Result: CRM participation grew from 3% to 30%.
• Luxe Painting Web Design Website design for Luxe Painting, a premium residential and commercial painting company in Australia.
• Electrolux Email Marketing 2022 email creatives for Electrolux, made at Newbacon: laundry, solar panels and brand campaigns.
• KES Knowledge Exchange Sessions Email Marketing Event invitation emails for KES Knowledge Exchange Sessions, a programme of talks, summits and international learning trips on innovation and the future of business.
• NaturaLab UX/UI · E-commerce UX/UI design for NaturaLab, an online store for natural health products.
• Natalia Testa Brand Identity · Social Media Visual identity and social media concept for Natalia Testa, a nutritionist focused on a healthy relationship with food from the first years of life.
• Convite ao Cinema Brand Identity Independent rebrand for Convite ao Cinema, a project supported by Maringá’s Department of Culture that offers free film screenings to the local community.
• The Deep Cut Personal project · Web app · personal project Music discovery without an algorithm. Every refresh brings six random albums from the Internet Archive’s music collections. No feed, no recommendations, just discovery.

Experience

1. Descarbonize Soluções

   Feb 2025 – present

   Senior Graphic Designer · Maringá, Brazil

   • Lead the design department as the main point of contact for creative projects.
   • Online and offline materials: social media, ads, presentations, websites, print, packaging and branding.
   • Own the creative process end to end, keeping visual consistency and business alignment.
   • Create and maintain the brand identity and style guides.

2. Grupo Angelus

   May 2023 – Feb 2025

   Graphic Designer · Maringá, Brazil

   • Supported the management of the creative team and directed omnichannel campaigns with marketing.
   • Assets for paid and organic media, email, web, presentations, print and internal communication.
   • Led one of the company’s largest annual print projects, across 75+ locations.

3. Newbacon

   Dec 2021 – Mar 2023

   Art Assistant · São Paulo, Brazil

   • Online and offline work for campaigns and brand communication for Diageo, Reckitt and Electrolux.
   • Creatives that grew CRM participation for Diageo’s The Bar from 3% to 30%.
   • Email marketing, landing pages and digital banners.

4. Fasters

   Feb 2021 – Jul 2021

   UI Designer · São Paulo, Brazil

   • Web interfaces, corporate websites, event materials and landing pages.

5. Raport

   Feb 2020 – Jan 2021

   Graphic Designer · Marechal Cândido Rondon, Brazil

   • Layouts, logos, stickers and offline graphic materials.